Need help with your Communications Strategy or Tactical Execution? I can help you tell your story and maximize your impact.
Communications Strategy and Tactical Planning
I can help you build internal and external communication strategies that broaden reach and expand your impact. Strategies that will help you build solid relationships and position yourself in your industry. Through close collaboration, I will guide your critical conversations and help you build online and offline presence. I will help you develop and execute communications and public relations plans in support of your priority partnerships, policies, and philosophies. We’ll collaborate to craft a unified strategy based on evidence-based best practices and methodologies, applying lesson learned from past efforts, and the wisdom of key stakeholders. My goal is to help you align your communications outreach practices with your organizational or brand objectives, business goals, and overall strategy using the classic journalism model of who, what, when, why, where, and how. All of this through your choice of hourly consulting, defined projects, or training to build your own capacity.
Communication technologies are rapidly evolving, driving a movement to on-line conversations and the use of mobile technologies. Social media is increasingly empowering individuals, communities and organizations to be able to both produce and consume content. Social media permits wider (or more targeted) geographic reach, greater audience penetration, and rapid real-time information exchange. The result is greater situational awareness, rapid reporting and effective decision-making. Social Media channels such as Facebook, Twitter and others provide opportunities to communicate your message to a growing audience. However, others are taking advantage of those opportunities as well. I will help you develop a plan that sets your brand apart from all the other noise by strategically and tactically expanding your online presence; building your organization as a thought leader in your space.
Awareness & Outreach Campaigns
Community, corporate or consumer—each audience is unique. I can help you create messages and products to grow your presence and build awareness in key, targeted audiences. Using appropriate strategies, languages and distribution channels, I can help you integrate new and traditional approaches to assist in building relevance to your target audiences. I’ll guide you through the design and implementation of effective and socially sensitive outreach—whether it is built upon traditional approaches, mobile technologies, or a combination of both.
Contact me through the form below to see if my services are right for you.