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Leaders Inspire Shared Purpose

shared purposeFormer 4-star General Stanley McChrystal gave this Ted Talk back in 2011 but it is still relevant today. In fact, it may be even more relevant. In today’s organizations you will usually find multi-generational teams. Millennials, Gen-X’ers, and Baby-Boomers share positions in the same company.

With all these different kinds of people, how do you build a shared purpose to achieve common goals? General McChrystal tell us about building trust, listening to your people, and understanding your team. Good advice for any organization.


Scott Wilson is currently a Customer Experience Principal at a Fortune 50 company. He is also a marketing and business strategy consultant for small businesses and writes about Leadership, Communication, and Marketing on his blog at scottkwilson.com.

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