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Innovation more trial-and-error than ‘lightbulb’ moments



Innovation is almost never an “Aha!” moment. Innovation comes from an accumulation of information over time and constant testing of ideas by groups of people. Using creativity, this feedback informs not only solutions to problems, but possibilities we many not have considered before. Do you think this is new? Farmers 5,000 years ago might disagree…

Source: The Archaeology News Network: Human innovation more trial-and-error than ‘lightbulb’ moments

Scott Wilson is currently a Customer Experience Principal at a Fortune 50 company. He is also a marketing and business strategy consultant for small businesses and writes about Leadership, Communication, and Marketing on his blog at scottkwilson.com.

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