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Can Advertising Fix The Volkswagen Scandal?


In short, No.

Mark Ritson points out in this article that this is referred to as “Aspirational Marketing” or, more commonly, “B.S. Marketing.” How can a brand launch a campaign about trust before it even begins to fix the problem created by its lies? No amount of branding or advertising can fix something that emanates from a broken corporate culture. Come on guys, work on your leadership and culture before trying to convince us you’re the good guys…

Source: Can Advertising Fix The Volkswagen Scandal? | Branding Strategy Insider

Scott Wilson is currently a Customer Experience Principal at a Fortune 50 company. He is also a marketing and business strategy consultant for small businesses and writes about Leadership, Communication, and Marketing on his blog at scottkwilson.com.

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