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Can Advertising Fix The Volkswagen Scandal?

Can-Advertising-Fix-The-Volkswagen-Scandal

In short, No.

Mark Ritson points out in this article that this is referred to as “Aspirational Marketing” or, more commonly, “B.S. Marketing.” How can a brand launch a campaign about trust before it even begins to fix the problem created by its lies? No amount of branding or advertising can fix something that emanates from a broken corporate culture. Come on guys, work on your leadership and culture before trying to convince us you’re the good guys…

Source: Can Advertising Fix The Volkswagen Scandal? | Branding Strategy Insider

Scott Wilson is currently a Customer Experience Principal at a Fortune 50 company. He is also a marketing and business strategy consultant for small businesses and writes about Leadership, Communication, and Marketing on his blog at scottkwilson.com.

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