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Author Archives: Scott Wilson

About Scott Wilson

Scott Wilson is currently a Customer Experience Principal at a Fortune 50 company. He is also a marketing and business strategy consultant for small businesses and writes about Leadership, Communication, and Marketing on his blog at scottkwilson.com.
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The Not-For-Profit Overhead Myth

For years I have regularly questioned the concept that a not-for-profit organization’s effectiveness can be summed up by one number. A number that is calculated by how much the organization spends on infrastructure and logistics to deliver a good or service effectively. We have wrongly come to depend on such a number as the sole […]

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